David Dowhan

David Dowhan

About David Dowhan

As CEO and founder of TruSignal, David leads business strategy and product development efforts and is keen to create innovative, customer-centric solutions using data and analytics.

As Walled Gardens Grow, The Open Web Closes Ranks

There’s an assumption in ad tech that while the walled gardens of Facebook, Google and Amazon have cashed in on as much as 61 percent of total US digital ad spend, the rest of the industry has been left squabbling over table scraps. It … Continue reading

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Let’s be Up Front About Advanced TV

The possibilities of advanced TV — the use of advanced data to enable household-level targeting or smarter planning on television channels and devices — are blossoming, with investments in addressable channels continuing to grow. But much like a reality show, the … Continue reading

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New Bid on the Block

Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmaticlandscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to leverage … Continue reading

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The New Age of ‘Customer’ Data

The martech industry seems to be constantly on the hunt for the next big thing, and understandably so. In an industry where we said goodbye to a handful of platforms and brands in 2018 (R.I.P. LittleThings, Go90s, Rocketfuel), the next big thing may … Continue reading

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3 Ways Marketing AI Will Advance in 2019

Artificial intelligence for marketing is in its awkward teen years. It’s still young, deciding who it wants to be. We see this facet in the growing hype around AI with the lingering lack of transparency and education into how AI … Continue reading

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Did the Data-Driven Era Miss an Exit?

According to headlines, martech embodies technical sophistication, touting thousands of companies fueled by sumptuous features like artificial intelligence, virtual reality, personalization and more. Yet, a recent study found that what marketers really want is more, high-quality demographic data. I can’t help but think, did … Continue reading

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Three Ways to Prepare Your Marketing Data Strategy for the Future

In the months since California’s new privacy law, GDPR, Cambridge Analytica, the end of Facebook’s Partner Categories—shall I go on?—martech has become wary about the data they leverage for omnichannel audience targeting. That’s because changing regulation and sudden modifications to platforms like … Continue reading

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Advertisers Need More Interoperable Scenery Outside the Walled Gardens

In today’s multi-screen and platform ecosystem, marketers must be able to understand and engage consumers across channels and devices, which is increasingly challenging in a world of walled gardens. The majority of marketers cite lack of knowledge and cross-channel data … Continue reading

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Tighter Data Rules Affect Some Marketers More Than Others

The screws are tightening on the data ecosystem. Now that we are in a post-GDPR landscape, platforms and publishers have rapidly made moves to distance or close themselves off from the third-party data used to target and measure digital ads. Marketers have watched … Continue reading

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The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising

In the blink of an eye, the third-party data landscape has dramatically shifted under the feet of marketers. For many, now is a time of turmoil, uncertainty and loss of support that was previously taken for granted. But this time … Continue reading

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