Anna Haire

Anna Haire

About Anna Haire

As director of marketing, Anna manages the execution of TruSignal’s marketing strategy including content and thought leadership, events, social media, lead generation and lead nurturing.

TruSignal Announces Release Of TruAudience Platform

TruSignal, an ad-tech company that provides predictive modeling capabilities for custom audiences, on Wednesday announced the release of its TruAudience platform. The platform provides audience management, predictive modeling and consumer insights directly to marketers, with modules that allow for the … Continue reading

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TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform

Innovative platform delivers more than 30 consumer insight reports and leverages offline data and predictive scoring to build and distribute custom cross-channel audiences SAN FRANCISCO, July 20, 2016 – TruSignal, the leading provider of predictive scoring and people-based audiences for … Continue reading

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TruSignal Custom Audience Filtering and MediaMath TerminalOne System™ Combine Forces to Deliver a 200% Increase in Conversions for ShopStyle

Integration Enables ShopStyle to Mobilize a More Efficient Audience Targeting Approach SAN FRANCISCO, April 11, 2016 – TruSignal and MediaMath recently launched a new campaign, through their expanded integration, which has shown strong results for ShopStyle, the digital shopping platform owned by … Continue reading

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TruSignal Partners with LiveRamp to Extend Reach of Custom and Pre-Built Audiences

San Francisco, CA, Nov 11, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced a partnership with LiveRamp, the leading provider of data onboarding and connectivity services for marketers, which will extend the reach of … Continue reading

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TruSignal Adds David Oliveira as Chief Revenue Officer

San Francisco, CA, Nov 3, 2015 –  TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced it has hired Dave Oliveira as Chief Revenue Officer (CRO). Dave was most recently the CEO of Balihoo. Dave will … Continue reading

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Name that Data: An Ultimate Guide to Distinguishing Behavioral from Profile

Marketers: Know your data distinctions. Programmatic transactions will make up a majority of non-search digital ad spend by the end of this year. With massive amounts of data needed to fuel programmatic for audience targeting, discerning which data is optimal … Continue reading

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3 Reasons Marketers Need to Embrace Offline Data

Marketers are beginning to recognize the value of Big Data for programmatic advertising and audience targeting. But exploiting the correct type of data, depending on unique campaign objectives, is one of the most formidable tasks on a digital marketer’s long … Continue reading

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Automaker Says ‘No’ to Age-Old Marketing Drawbacks, Achieves Campaign Efficiency

Digital marketing campaigns are full of trade-offs: increase targeting precision, sacrifice scale; scale up, lose efficiency. We recently worked with an automaker in this exact situation. The automaker was using demographic segments of age, gender, income and education for audience … Continue reading

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TruSignal Pioneers New Approach to Digital Marketing

SAN FRANCISCO – March 3, 2014 – TruSignal, a next generation, data-driven marketing company, announced today a new approach to digital marketing and introduced Demand CampaignsSM mid-funnel digital campaigns that target future customers based on value.

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Webinar Recap: The Evolution of Audience Targeting and Today‰’s Audience-First Imperative

Yesterday, we hosted a webinar featuring TruSignal president, David Dowhan, who  teamed up with interactive marketing analyst Joanna O’Connell of Forrester Research to present “Audience-Centric Campaign Strategy:  How Marketers Can Bring Their Own Audiences to the Media Buying Table.”

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