At Cannes 2018, martech industry leaders held pointed conversations covering artificial intelligence, people-based marketing and data governance. These key themes have been major tipping points for the industry’s evolution to meet marketers’ increasing adoption of more sophisticated technology for better decisioning, as well as growing calls for more transparency and improved audience strategies.
TruSignal CEO David Dowhan joined 4C CMO Aaron Goldman to discuss some of these topics during a unique segment, Rickshaw Ramblings, featuring a ride through the sunny streets of Cannes and a martech-focused conversation captured via Goldman’s expertly balanced selfie stick.
In the Q&A, Dowhan overviews how TruSignal helps power audience-driven marketing through its strategic integration with 4C, and recaps the key themes from Cannes. Check out the conversation in the video below.
Originally published 06/28/18 on 4Cinsights.com