Everyday, TruSignal breaks new ground in how digital marketers use data to more efficiently target advertising to ideal consumers. We are looking for exceptional individuals who thrive on the cutting edge of digital advertising, and whose contributions have a direct impact in shaping the future of this incredibly dynamic industry. If this describes you, we’d like to hear from you!
TruSignal is an industry leader in Predictive Score Marketing: using offline data, predictive scoring and cross-channel distribution to deliver the next generation of audience targeting. We leverage the best practices of direct marketing—data, predictive analytics, testing, optimization, performance measurement—and adapt them for digital.
Our suite of people-based marketing solutions, including Predictive Scoring, the TruAudience® Platform and Specialized Audiences, is built using 12 categories of offline data and our Predictive Scoring Engine. We combine your first-party data with our offline data to evaluate thousands of data points per profile and calculate a score for 220 million U.S. adults. These scores predict who is likely to become a customer, and who is not. Brands use these scores to expand audience reach, improve targeting effectiveness and efficiency, and boost ROI for direct response campaigns.
Theses audiences can be delivered to a brand’s DMP, DSP or media partner. In addition, TruSignal provides insights about the audiences and ever audience is available across desktop, TV, radio, native, mobile, video and social.
TruSignal is a spinoff from parent company eBureau, an established 12-year-old, profitable, venture-backed company. After two years of internal R & D, TruSignal officially launched in January 2012 as a stand-alone business to help advertisers apply the science of predictive analytics to online advertising.