Everyday, TruSignal breaks new ground in how digital marketers use data to more efficiently target advertising to ideal consumers and optimize programmatic bidding. We are looking for exceptional individuals who thrive on the cutting-edge of data-driven marketing, and whose contributions have a direct impact in shaping the future of this incredibly dynamic industry. If this describes you, we’d like to hear from you!
TruSignal is an industry leader in Predictive Score Marketing: using offline data, predictive scoring and cross-channel distribution to deliver the next generation of audience targeting and bidding optimization. We leverage the best practices of data-driven marketing: data, predictive analytics, testing, optimization, performance measurement.
Our suite of people-based marketing solutions, including Lookalike Audiences, Bid Price Optimizer™, Audience Expansion, the TruAudience® Platform, Custom APIs and Specialized Audiences, is built using 12 categories of offline data and our predictive scoring engine. We combine first-party data with our offline data to evaluate thousands of data points per profile and calculate a score for 220 million U.S. adults. These scores predict who is likely to become a customer, and who is not. Brands can use these scores to expand audience reach, improve targeting effectiveness and efficiency, boost ROI for direct response campaigns, and pay the right price for every impression.
Theses audiences can be delivered to or integrated with a brand’s DMP, DSP or media partner. In addition, TruSignal provides insights about the audiences and every audience is available across desktop, TV, radio, native, mobile, video and social.