We Are Visionaries in People-Based Marketing

TruSignal, Inc., a TransUnion company, is an innovative leader in people-based marketing technology for Fortune 500 brands, agencies, platforms, publishers and data owners. TruSignal uses predictive scoring, powered by artificial intelligence (AI), to make big data actionable for one-to-one addressable marketing. TruSignal delivers incredible results by pinpointing the best people to target at scale and optimizing the bid price for every impression. This is all accomplished through the TruAudience Platform, which combines a robust deterministic identity graph, a massive third-party data set, an advanced AI engine with multiple machine learning algorithms, extensive people-based, omnichannel ID matching technology and a robust set of integration APIs that fuel partner platforms with powerful insights, custom audience building, lookalike audiences, audience expansion and bid price optimization solutions that are easy, accurate, scalable and fast.

Meet Our Team

Founded in 2012, TruSignal’s team brings decades of experience in data-driven marketing, machine learning and actionable Big Data solutions.

David Dowhan

Chief Executive Officer and Founder

David Dowhan

Chief Executive Officer and Founder

David brings a successful track record of executive leadership at growing both private and public venture-backed companies and has been a pioneer in online marketing since 1997. Before TruSignal, David joined eBureau in December 2007, spearheading strategic business and product development efforts. In his previous role as general manager and SVP, marketing analytics at Adteractive, David managed a team of 45 people, spanning all of Adteractive’s business units. Under his leadership, Adteractive became one of the fastest growing private companies in America and a leader in online lead generation. Prior to Adteractive, David held executive roles at Drugstore.com and NextCard, Inc, where he was responsible for product management and customer acquisition. David began his career as a software engineer at Decision Systems, a research and development firm focused on voice telephony solutions for the health care industry. David earned a Bachelor of Science in symbolic systems from Stanford University in 1990 and a Master of Business Administration from the Haas School of Business at UC Berkeley.

Dave Oliveira

Chief Operating Officer

Dave Oliveira

Chief Operating Officer

As chief operating officer, Dave leads TruSignal’s sales, client development and operations teams, and implements TruSignal’s strategic direction. Dave brings over 20 years of experience leading revenue and operational teams across media, digital and SaaS organizations.

Prior to TruSignal Dave served as CEO of Balihoo, an enterprise-focused SaaS local marketing platform. Dave has also held executive sales and leadership roles at companies leveraging the latest technology and innovative business models including Yahoo, Demand Media and Mediaocean’s Mbuy division.

Dave earned a Master of Business Administration from the Kellstadt Graduate School of Business at Depaul University and received a bachelor’s degree in marketing from Northern Illinois University.

Matthew Quiel

Chief Product Officer

Matthew Quiel

Chief Product Officer

Matthew is the chief product officer at TruSignal where he leads the development of internal database products, overseeing critical integration with key technology and media partners. Matthew’s professional experience in data-driven strategies extends through advertising and marketing industries.

Prior to TruSignal Matthew worked with Acxiom. In his most recent position, Matthew served as expert product director where he was responsible for data packaging, distribution and monetization across all digital channels. Matthew has worked in other leadership roles at Acxiom across product management, sales and marketing functions. Matthew also brings experience from tech giant Yahoo!, where he was most recently responsible for overseeing the development of campaign targeting and implementation strategy for key prospects and major Yahoo! accounts.

Matthew is a graduate of University of San Diego where he received his bachelor’s degree in business administration and architecture.

Brian Adamczak

Chief Technology Officer

Brian Adamczak

Chief Technology Officer

As chief technology officer at TruSignal, Brian is responsible for overseeing the setup, configuration and management of critical technology assets. Since joining TruSignal in 2014, Brian has managed and evolved TruSignal’s technology and data stack and is the principal architect of TruSignal’s self-serve TruAudience® Platform. Brian has a broad engineering background that spans more than 15 years and includes the development and management of critical web management systems, web architecture and other back-end network systems.

Julie Theisen

Chief Financial Officer and Vice President of Human Resources

Julie Theisen

Chief Financial Officer and Vice President of Human Resources

As chief financial officer, Julie is responsible for all of TruSignal’s financial and reporting activities, including accounting, budgeting and compliance. In her role as vice president of human resources, Julie oversees all human resource functions, including organizational development, recruitment, staffing, compensation and benefits. 

Previously, Julie served as director of compliance at eBureau where she was responsible for security and compliance functions, including the creation and maintenance of corporate policies and internal audit engagements. Prior to joining eBureau, Julie was chief financial officer and vice president of operations at Maple Bank where she maintained accounting and financial reporting, strategic planning, budgeting, cash management and board reporting. She also served as the human resource director and oversaw operations, regulatory compliance, and IT security. Julie also spent five years at LarsonAllen (currently CliftonLarsonAllen), as senior accountant where was responsible for planning, managing and conducting certified financial audits, directors exams, information security audits, risk assessments and SOC engagements.

Julie holds both CISA (Certified Information Security Auditor) and CPA (Certified Public Accountant) licenses, in non-practicing  and inactive status respectively, and earned her bachelor of science degree in accounting from St. Cloud State University.

Diana Donn

Vice President, Customer Success

Diana Donn

Vice President, Customer Success

As senior director of customer success, Diana works with TruSignal’s customers to drive adoption and usage of our targeting and optimization solutions and ensures TruSignal continues to deliver business value and fulfill customer needs. She leads a team that focuses on building strong, lasting relationships that drive success for our customers.   

Diana has over 11 years of advertising technology and client services experience. Prior to TruSignal, Diana was the director of global account management at Turn, which was acquired by Amobee in February 2017. She was responsible for client renewals and growth during her eight-year tenure with Turn. Diana joined Turn from Linkshare Corporation where she spent three years as an account coordinator.

Diana earned a bachelor’s degree in business administration and international marketing from Baruch College in New York.

Pat Thompson

General Counsel, Vice President of Legal and Chief Compliance Officer

Pat Thompson

General Counsel, Vice President of Legal and Chief Compliance Officer

As general counsel and vice president of legal at TruSignal, Pat is responsible for all legal functions and provides expert and strategic legal advice to the executive team. She also provides guidance on compliance matters, effectively negotiates critical contracts and provides ongoing support across all TruSignal business units.

Previously, Pat was general counsel at xTech Holdings, Inc., the parent to TruSignal and eBureau, LLC where she managed all legal functions and also provided guidance on compliance matters. Prior to joining eBureau, Pat spent nearly 15 years as a director and senior counsel with Wolters Kluwer, where she managed a large team of attorneys and paralegals that handled legal matters concerning the sale and delivery of compliance software and document solutions and professional services to financial organizations and their service providers.  

Pat earned her law degree from the University of North Dakota School of Law and a Bachelor of Arts in Theater and Finance from Minnesota State University, Moorhead.