Monthly Archives: June 2019

Let’s be Up Front About Advanced TV

The possibilities of advanced TV — the use of advanced data to enable household-level targeting or smarter planning on television channels and devices — are blossoming, with investments in addressable channels continuing to grow. But much like a reality show, the … Continue reading

Articles, In the News, People-Based Targeting | Leave a comment

New Bid on the Block

Bidstream data—cookie-based data shared by publishers during ad calls—is increasingly becoming the buzziest component of our programmaticlandscape. Advertisers eye this data trove as the latest opportunity to improve efficiency and increase adtech transparency. Advertisers and demand-side platforms (DSPs) want to leverage … Continue reading

Data & Audiences, In the News, Predictive Analytics | Comments Off on New Bid on the Block