Monthly Archives: June 2018

How to Flourish with Custom People-Based Audiences

As marketers continue to push spend to programmatic channels, they’re looking to expand beyond basic CRM retargeting. Many are realizing that the next step to gaining a competitive edge is using custom people-based audiences in all of their programmatic buys. To … Continue reading

Articles, People-Based Targeting | Comments Off on How to Flourish with Custom People-Based Audiences

The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising

In the blink of an eye, the third-party data landscape has dramatically shifted under the feet of marketers. For many, now is a time of turmoil, uncertainty and loss of support that was previously taken for granted. But this time … Continue reading

Articles, Data & Audiences, In the News | Comments Off on The GDPR And Facebook Fallout: Short-Term Pain, Long-Term Gain For Data-Driven Advertising