Monthly Archives: May 2018

With Identity Graphs on the Rise, Focus Turns to Interoperability

The most stunning comeback in recent times in media has been the reemergence of walled gardens. Only a few years ago, many pundits attributed AOL’s early 2000s flameout to its insistence on creating a Disneyfied version of the Internet while … Continue reading

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TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s exclusive group appoints industry veteran to help decide data labeling standards SAN FRANCISCO, Calif. — May 8, 2018 — TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced today that the Data & Marketing Association, … Continue reading

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Coming Clean: 4 Steps to Resolve Martech’s Struggle for Data Transparency

We’ve all heard the martech industry leaders across advertisers, agencies, data providers, platforms and publishers rally for increased transparency. But is the industry listening? More than half of advertisers still note data transparency as a significant programmatic challenge, according to … Continue reading

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