Monthly Archives: April 2018
What CDPs Can—And Can’t—Do
Marketers have long wanted to consolidate the data they need on each customer into one place. But even in today’s martech landscape, rife with data-devoted technologies, marketers still haven’t cracked that code. In late 2016, the Customer Data Platform Institute … Continue reading
In the News
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The Pendulum Swings: Balancing Transparency with Efficiency and ROI
The issue of transparency has taken center stage in the ad tech world, and for good reason. For too long, the industry has seriously lacked it. Advertisers have led the charge by cutting spending to entities that refuse to shine … Continue reading
Bid Price Optimization, In the News
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