Monthly Archives: March 2018

Amobee Launches Custom Bid Algorithms for Marketers

Solution Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals SINGAPORE & REDWOOD CITY, Calif. – March 8, 2018 — Amobee, a leading global digital marketing technology company serving brands and agencies, announced today enhancements to its platform … Continue reading

Press Releases | Comments Off on Amobee Launches Custom Bid Algorithms for Marketers

The Price is Right? Let the Data Answer That

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing competitive (and increasingly comparable) ways to target consumers based on the data available through third-party exchanges. … Continue reading

Bid Price Optimization | Comments Off on The Price is Right? Let the Data Answer That