Monthly Archives: September 2016

It’s in the Data: Making Attribution’s Future Less Hazy

The (increasing) number of devices, channels, platforms and solution vendors complicates attribution’s future every day. Aside from this labyrinth, attribution’s fate is implicated in how these technologies use data and speak to each other. Marketers have made it clear that … Continue reading

Articles, Cross-Device Targeting, People-Based Targeting | Comments Off on It’s in the Data: Making Attribution’s Future Less Hazy