Monthly Archives: August 2016

How To Extend the Power of Your First-Party Data

Data algorithms. They’ve leapt into notoriety over the past decade with curious stories about unexpected data correlations. Through data mining Wal-Mart discovered a bizarre correlation between diaper and beer sales. Inside Sales uncovered that sale cycles eerily coordinated with lunar … Continue reading

Data & Audiences, People-Based Targeting, Predictive Analytics | Comments Off on How To Extend the Power of Your First-Party Data