Monthly Archives: May 2016

Meeting The 3 Challenges Of Cross-Device Targeting

Q & A with Pete LaFond, vice president, marketing, on cross-device targeting. Q: Why is cross-device targeting so important for marketers today?  A: There are really three key reasons. The first is that consumers are living cross-device lives. In order to maximize … Continue reading

Cross-Device Targeting, In the News | Comments Off on Meeting The 3 Challenges Of Cross-Device Targeting