Monthly Archives: April 2016

Your Marketing Jargon Primer

Terminology matters in today’s digital advertising. And yet, it seems that the speed of our linguistic innovation has outpaced our ability to really make good use of our shiny new acronyms and buzzwords. What’s worse still is that all the … Continue reading

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Attribution Needs To Walk Before It Runs

Today, most trackable human behavior occurs online in a digital context. Much of this data may be the raw material used in an attribution model. Using cookies or device IDs, brands can market directly to a single consumer, targeting their … Continue reading

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TruSignal Custom Audience Filtering and MediaMath TerminalOne System™ Combine Forces to Deliver a 200% Increase in Conversions for ShopStyle

Integration Enables ShopStyle to Mobilize a More Efficient Audience Targeting Approach SAN FRANCISCO, April 11, 2016 – TruSignal and MediaMath recently launched a new campaign, through their expanded integration, which has shown strong results for ShopStyle, the digital shopping platform owned by … Continue reading

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ShopStyle Uses Consumer Scoring To Boost Retargeting Performance

ShopStyle offers shoppers a way to search for clothes across 1,400 different retailers. After matching the shopper with that little black dress or other item she’s been looking for, the company takes a cut.  But ShopStyle, part of the PopSugar … Continue reading

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