Monthly Archives: September 2015

Is Offline Data the Dark Horse of Digital Marketing?

We are living in the era of Big Data, and the consequences for marketers are seismic. But no matter how much information there is about online behavior, and no matter how sophisticated we become at analyzing it, what consumers do … Continue reading

Articles, Audience Filtering, Data & Audiences, People-Based Targeting | Comments Off on Is Offline Data the Dark Horse of Digital Marketing?

Name that Data: An Ultimate Guide to Distinguishing Behavioral from Profile

Marketers: Know your data distinctions. Programmatic transactions will make up a majority of non-search digital ad spend by the end of this year. With massive amounts of data needed to fuel programmatic for audience targeting, discerning which data is optimal … Continue reading

Articles, Data & Audiences | Comments Off on Name that Data: An Ultimate Guide to Distinguishing Behavioral from Profile