Monthly Archives: August 2015

The Holidays are Coming: Two Steps to Avoid Ad Waste This Season

The holiday season is coming. Think that statement’s a bit premature? With 1 in 5 consumers beginning their shopping in September, we humbly disagree. Digital marketers are already busy making their lists of which consumers to target. But have they checked … Continue reading

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3 Reasons Marketers Need to Embrace Offline Data

Marketers are beginning to recognize the value of Big Data for programmatic advertising and audience targeting. But exploiting the correct type of data, depending on unique campaign objectives, is one of the most formidable tasks on a digital marketer’s long … Continue reading

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