Monthly Archives: March 2014

TruSignal Pioneers New Approach to Digital Marketing

SAN FRANCISCO – March 3, 2014 – TruSignal, a next generation, data-driven marketing company, announced today a new approach to digital marketing and introduced Demand CampaignsSM mid-funnel digital campaigns that target future customers based on value.

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Press Releases | Comments Off on TruSignal Pioneers New Approach to Digital Marketing

Conquering the Middle Funnel Requires a New Approach to Digital Marketing

The entire premise around mid-funnel marketing is to influence users to learn more about your brand, to educate them and motivate them to take action. But unless you are targeting the right people—those who look like your existing, best customers—the … Continue reading

Articles, Closed-Loop ROI Measurement, Cross-Device Targeting, Data & Audiences, Mid-Funnel Prospecting | Comments Off on Conquering the Middle Funnel Requires a New Approach to Digital Marketing