Monthly Archives: March 2013

If It Looks Like Real-Time, It Must Be Lookalike Time

In one of the most surprising temporal mash-ups of consumer data flow I’ve seen yet, real-world data targeting firm TruSignal has developed a method for integrating offline consumer profiles with BlueKai’s real-time, “in-market” consumer behavior data. The result is a … Continue reading

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TruSignal & BlueKai Release New High-Value Lookalike Audiences for Prospecting & Branding

TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects.

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