Monthly Archives: June 2012
What’s that old saying? “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to make that distinction more … Continue reading
Dentists, dry cleaners and other local business owners want the same search and ad targeting platforms as national brands and retailers, but can’t reach that goal due to complicated systems and lack of technology. Not yet, anyway. eXelate has begun … Continue reading
Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. “With TruSignal’s history of delivering results through … Continue reading
TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers
Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced a partnership to provide online advertisers and their interactive agencies a more precise way to target high value consumers online at scale.