Monthly Archives: June 2012

TruSignal Awarded TRUSTe Privacy Certification

Recently, we received the email from TRUSTe congratulating us on becoming TRUSTe Certified. Continue reading

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TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing

What’s that old saying?  “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to make that distinction more … Continue reading

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Audience Targeting Coming From a Neighborhood Store Near You

Dentists, dry cleaners and other local business owners want the same search and ad targeting platforms as national brands and retailers, but can’t reach that goal due to complicated systems and lack of technology. Not yet, anyway. eXelate has begun … Continue reading

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TruSignal, eXelate Partner for Audience Targeting

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate. “With TruSignal’s history of delivering results through … Continue reading

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TruSignal‰’s Syndicated Segments Now Available Through eXelate

Today we are excited to announce our newly formed partnership with eXelate, a leading audience data exchange for digital marketers.  We’ve built some great propensity models for specific verticals, including auto insurance, term life insurance, online education, mortgage refinance, political donation, political affiliation, financial health and underbanked consumers. 

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TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers

Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced a partnership to provide online advertisers and their interactive agencies a more precise way to target high value consumers online at scale.
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