Monthly Archives: April 2012

Cut Through The Noise In Targeting With First-Party Data

The biggest problem with “big data” in the advertising ecosphere isn’t bigness, per se. It’s the attendant noise factor (in scientific parlance) that thwarts the most diligent efforts to divine meaningful direction from so much third-party data… and there is … Continue reading

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The Power of View-Through Attribution

A few months back Triggit wrote a great blog post on attribution and why view-through matters. Based on their findings and with support of the March 2009 comScore study they concluded that: “Although the click is a bad indicator of conversion activity within a 15 or 30-day window, it is NOT a completely useless metric in display. Continue reading

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