Monthly Archives: February 2012

eBureau and TruSignal Present With SelectQuote Today at LeadsCon

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TruSignal Grading Client Data For Online Ad Targeting CEO Meyer And Prez Dowhan Discuss

Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized … Continue reading

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TruSignal unveils high value consumer audience targeting segments on the BlueKai Exchange

Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, financial products and education.

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Interview: Jeff Liebl, CMO, shares the TruSignal story with TECHdotMN

TruSignal’s Chief Marketing Officer, Jeff Liebl, discusses the recent spinout of TruSignal — a new business created to serve digital advertisers and interactive agencies in their pursuit of finding ideal, high-value audiences across digital one-to-one marketing channels, including display, video … Continue reading

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Feeding the Funnel with High Quality Prospects

When it comes to the Internet, we’re all “hand-raisers.” We conduct searches to explore products and services that we may or may not purchase. We browse content because we’re interested in sports, automobiles, antiques, whatever. And we visit Web sites for myriad reasons that might—just might—result in a commercial transaction at some point in the future.
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