Monthly Archives: February 2012
Gordon Meyer is CEO and David Dowhan is President of TruSignal, an online advertising targeting company. TruSignal is a sister company to eBureau, from which it was spun out in January. Read the release. AdExchanger: When was it that you recognized … Continue reading
Innovative digital ad targeting firm TruSignal and BlueKai, the world’s most complete platform for data management, analysis and acquisition, today announced an expanded partnership to provide online advertisers a more precise way to target high value consumers across several product and service categories, including automotive insurance, life insurance, financial products and education.
TruSignal’s Chief Marketing Officer, Jeff Liebl, discusses the recent spinout of TruSignal — a new business created to serve digital advertisers and interactive agencies in their pursuit of finding ideal, high-value audiences across digital one-to-one marketing channels, including display, video … Continue reading