Monthly Archives: January 2012

Finding The “Answer” in Display Ad Targeting

Marketers who are dissatisfied with the generic demographics and data clusters that are widely used for targeting online ads to consumers should heed the advice of advertising veteran Bob Seelert, who advises marketers to begin with “the Answer.” His approach … Continue reading

In the News | Comments Off on Finding The “Answer” in Display Ad Targeting

eBureau Spins Out TruSignal

On Tuesday, offline lead gen data aggregator eBureau announced that its spinning off its online ad data unit and calling it TruSignal. Focused on the direct response world, the new company provides audience segments derived from a host of offline … Continue reading

In the News | Comments Off on eBureau Spins Out TruSignal

eBureau Spins Ad Targeting Into Separate Business

Seeing a bigger opportunity in using its data for digital advertising, xTech Holdings Inc., better known as eBureau, is spinning its advertising-targeting business into a separate company, TruSignal LLC. The St. Cloud, Minn.-based company collects and integrates consumer data, such … Continue reading

In the News | Comments Off on eBureau Spins Ad Targeting Into Separate Business

Analytics firm eBureau spins off ad biz

Analytics software company eBureau will spin off its business that targets online advertisers. The new company, called TruSignal, will sell eBureau’s technology to interactive-marketing agencies and advertisers. TruSignal’s software mines and analyzes data to determine which consumers are most likely … Continue reading

In the News | Comments Off on Analytics firm eBureau spins off ad biz

eBureau to set up online ad unit

eBureau, a St. Cloud company that analyzes customer data for financial services businesses and direct marketers, is expected to announce today that it is spinning off its business that helps companies target online advertising more precisely. The new company will … Continue reading

In the News | Comments Off on eBureau to set up online ad unit

The Big Bang Theory of Marketing Data: Introducing TruSignal

telescope finding signal If there was ever a time that consumer marketers faced the problem of too little data at their disposal, that era is long past.  In a digitally-tilting, multichannel marketing world, almost every event, customer or prospect action ends up captured in a database somewhere.  Just ready to be found by an insightful marketer.  But how often are insights really being discovered?
Continue reading

Articles | Comments Off on The Big Bang Theory of Marketing Data: Introducing TruSignal

eBureau Spins Off TruSignal, Claims It Will Help Target ‘Ideal’ Ad Audiences

eBureau, the company that developed sophisticated algorithmic systems for integrating offline data with online behavior to help online marketers vet lead generation and prevent fraud, is spinning much of that proprietary knowledge off into a new company that will do … Continue reading

In the News | Comments Off on eBureau Spins Off TruSignal, Claims It Will Help Target ‘Ideal’ Ad Audiences

Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business Into New Company Named TruSignal

TruSignal to Deliver Greater Precision, Efficiency to Advertisers and Interactive Agencies

In Segmenting Today’s Savvy Online Consumers

ST. CLOUD, Minn. — January 10, 2012 — Predictive analytics firm eBureau today announced it is spinning off its online advertising targeting business into a new company called TruSignal™.
Continue reading

Press Releases | Comments Off on Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business Into New Company Named TruSignal