Monthly Archives: January 2012
Marketers who are dissatisfied with the generic demographics and data clusters that are widely used for targeting online ads to consumers should heed the advice of advertising veteran Bob Seelert, who advises marketers to begin with “the Answer.” His approach … Continue reading
Seeing a bigger opportunity in using its data for digital advertising, xTech Holdings Inc., better known as eBureau, is spinning its advertising-targeting business into a separate company, TruSignal LLC. The St. Cloud, Minn.-based company collects and integrates consumer data, such … Continue reading
Analytics software company eBureau will spin off its business that targets online advertisers. The new company, called TruSignal, will sell eBureau’s technology to interactive-marketing agencies and advertisers. TruSignal’s software mines and analyzes data to determine which consumers are most likely … Continue reading
eBureau, a St. Cloud company that analyzes customer data for financial services businesses and direct marketers, is expected to announce today that it is spinning off its business that helps companies target online advertising more precisely. The new company will … Continue reading
If there was ever a time that consumer marketers faced the problem of too little data at their disposal, that era is long past. In a digitally-tilting, multichannel marketing world, almost every event, customer or prospect action ends up captured in a database somewhere. Just ready to be found by an insightful marketer. But how often are insights really being discovered?
eBureau, the company that developed sophisticated algorithmic systems for integrating offline data with online behavior to help online marketers vet lead generation and prevent fraud, is spinning much of that proprietary knowledge off into a new company that will do … Continue reading
Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business Into New Company Named TruSignal
TruSignal to Deliver Greater Precision, Efficiency to Advertisers and Interactive Agencies
In Segmenting Today’s Savvy Online Consumers
ST. CLOUD, Minn. — January 10, 2012 — Predictive analytics firm eBureau today announced it is spinning off its online advertising targeting business into a new company called TruSignal™.