TruAudience Platform Select Audiences

Powerful People-Based Marketing Technology

The TruAudience® Platform and our Custom APIs deliver the power of AI and data-driven marketing solutions to your business and clients. Using a massive offline third-party data set, multiple machine learning algorithms, custom predictive scoring and omnichannel people-based distribution, the TruAudience® Platform makes it easy and fast to deliver people-based solutions that produce smarter bidding, better targeting and more scale.

247M

People scored
per audience

Audience Expansion Icon Reverse

400

Distribution
partners

Cross-Channel activation icon

360

Audience
insights

100s

Audiences
built monthly

Predictive Scoring Performance

Solutions That Deliver Better Performance for Your Clients

Optimization


Improve bidding across existing campaigns.

Targeting


Leverage powerful custom people-based targeting solutions to pinpoint the right people at scale.

Bid Price
Optimizer™

Pay the right price for every impression by combining the power of offline and online data to increase sales and decrease CPAs.

Lookalike
Audiences

Pinpoint the best people to target, custom to your client's specific objectives, to improve campaign efficiency and effectiveness.

Proof That Predictive Scoring Delivers Results

Predictive Scoring/Leading Client

92%
Improvement in ROAS compared to other tactics according to Forrester Consulting

*Taken from The Total Economic Impact™ of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal 

Bid Price Optimizer™
Financial Services

65%
Increase in
action rate

Lookalike
Tech

58%
Improvement in cost per acquisition

Expansion
Auto

81%
Improvement in targeting efficiency compared to demo segments

Bid Price Optimizer™
Auto

45%
Improvement in
engagement rate

Lookalike
Retail

83%
Improvement in conversions

Expansion
Retail

3.11x
Likelihood to
convert

The TruAudience® Platform: Licensed third-party data, AI-powered predictive modeling and omnichannel people-based matching deliver more than 360 audience insights, custom Lookalike Audiences and bidding optimization at your fingertips.

 

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