Custom-Predictive-Audiences

Powerful People-Based Marketing Technology

The TruAudience® Platform puts the power of custom audience creation, AI-driven, people-based targeting and faster omnichannel activation at your fingertips. The platform combines a martech stack to help marketers activate data with hundreds of viewable insights, lookalike modeling, KPI-based audience creation and omnichannel distribution. Platforms, brands, agencies and data owners can leverage the platform via flexible UI or APIs that allow you to control how you create audiences and the data you use.

247M

People scored
per audience

Audience Expansion Icon Reverse

400

Distribution
partners

Cross-Channel activation icon

360

Audience
insights

100s

Audiences
built monthly

Predictive Scoring Performance

Solutions for Better Optimization, Monetization & Targeting

Optimization


Improve bidding across existing campaigns.

Monetization


Power data solutions with offline data & predictive scoring.

Targeting


Custom, people-based audiences pinpoint the right people.

Bid Price
Optimizer™

Pay the right price for every impression by combining the power of offline and online data to increase sales and decrease CPAs.

Lookalike
Audiences

Pinpoint the best people to target, custom to campaign KPIs, to improve engagement, response and conversion rates.

Proof That Predictive Scoring Delivers Results

Bid Price Optimizer™
Electronics

3x
Increase in ROAS

Expansion
Retail

3.11x
Likelihood to
convert

Bid Price Optimizer™
Auto

34%
Improvement in CPAs 

Expansion
Pet Product Brand

39%
Improvement in click-through rate

Bid Price Optimizer™
Auto

45%
Increase in engagements

Expansion
Auto

81%
Improvement in targeting efficiency 

Lookalike
Retail

30%
Improvement in ROAS

Lookalike
Retail

83%
Increase in conversions

Lookalike
Financial Services

92%
Improvement in ROAS

TruAudience® Platform: Offline data, custom audience creation, AI-powered predictive modeling and people-based matching deliver 360+ audience insights, omnichannel targeting, monetization and bidding optimization.

 

TruAudience-Platform-Demographic-Insights