Lookalike Audiences Using Offline Data & Predictive Scoring

Predictive Audiences

 

Pinpoint the best people to target with Lookalike Audiences, based on your first-party data, that improve efficiency and effectiveness.

On-Demand Custom Audiences

Custom-built Lookalike Audiences of up to 25 million people and ready to distribute to any DMP, DSP or platform in less than 48 hours.

Proof That Predictive Scoring Delivers Results

Predictive Scoring/Leading Client

92%
Improvement in ROAS compared to other tactics according to Forrester Consulting

*Taken from The Total Economic Impact™ of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal 

Expansion
Auto

81%
Improvement in targeting efficiency compared to demo segments

Lookalike
Tech

58%
Improvement in cost per acquisition

Bid Price Optimizer
Auto

45%
Improvement in
engagement rate

Lookalike
Home Builder

68%
Improvement in cost per engagement

Lookalike
Retail

83%
Improvement in conversions

Lookalike
Insurance

2x
Increase in lead-to-conversion rate

How We Build Custom Audiences

1

You Provide a Sample of Your Best Customers

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2

We Score 220M U.S. Adults Using Offline Data & Predictive Scoring

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3

We Deliver the Scores to Your DSP, DMP or Media Platform

The TruAudience® Platform: Create your own custom Lookalike Audiences and discover more than 360 insights about your customers.

 

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