Use Our Audiences to Target and Optimize Across All Digital Channels
Powerful People-Based Marketing Technology
The TruAudience® Platform and our Custom APIs deliver the power of AI and data-driven marketing solutions to your business and clients. Using a massive offline third-party data set, multiple machine learning algorithms, custom predictive scoring and omnichannel people-based distribution, the TruAudience® Platform makes it easy and fast to deliver people-based solutions that produce smarter bidding, better targeting and more scale.
247M
People scored
per audience
400
Distribution
partners
360
Audience
insights
100s
Audiences
built monthly
Solutions That Deliver Better Performance for Your Clients
Optimization
Improve bidding across existing campaigns.
Targeting
Leverage powerful custom people-based targeting solutions to pinpoint the right people at scale.
Bid Price
Optimizer™
Pay the right price for every impression by combining the power of offline and online data to increase sales and decrease CPAs.
Lookalike
Audiences
Pinpoint the best people to target, custom to your client's specific objectives, to improve campaign efficiency and effectiveness.
Audience
Expansion
Increase audience scale and win larger budgets. Our custom solution finds more of the right people to add to existing campaigns.
Proof That Predictive Scoring Delivers Results
Predictive Scoring/Leading Client
92%
Improvement in ROAS compared to other tactics according to Forrester Consulting
*Taken from The Total Economic Impact™ of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal
Bid Price Optimizer™
Financial Services
65%
Increase in
action rate
Lookalike
Tech
58%
Improvement in cost per acquisition
Expansion
Auto
81%
Improvement in targeting efficiency compared to demo segments
Bid Price Optimizer™
Auto
45%
Improvement in
engagement rate
Lookalike
Retail
83%
Improvement in conversions
Expansion
Retail
3.11x
Likelihood to
convert
The TruAudience® Platform: Licensed third-party data, AI-powered predictive modeling and omnichannel people-based matching deliver more than 360 audience insights, custom Lookalike Audiences and bidding optimization at your fingertips.
