Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced a partnership to provide online advertisers and their interactive agencies a more precise way to target high value consumers online at scale.
TruSignal’s suite of TruAudienceäæ High Value Consumer segments, built using patented predictive analytics and aggregated real-world first and third party data, are now publicly available to eXelate’s 75+ integrated media platforms including the industry’s leading ad networks, exchanges, video platforms, DMPs and SSPs. Some of TruSignal’s high-value audience segments available for purchase include insurance and financial services, education and political affiliation and donors.
“We are excited to partner with a market leader that is focused on adding value through data by connecting data buyers and sellers,” said David Dowhan, TruSignal president. “eXelate’s emphasis on unique and actionable data fits perfectly with the TruAudience value proposition, where we combine real world first and third party data to reach advertisers’ high value audiences—with both precision and scale.”
Using its patented predictive analytics and big data warehouse of offline consumer profile information, TruSignal enables marketers to precisely target key messages only to those online consumers that “look like” current high lifetime value customers – ideal for brand advertising. A recent TruSignal campaign with a leading financial services company saw an increase of 60% in lifetime value (LTV) compared to their average customer.
“To continue as the leader for the best online data, we must deliver the most valuable, scalable data to online marketers,” said Damian Garbaccio, CRO of eXelate. “TruSignal’s suite of TruAudience High Value Consumer segments help marketers make the best possible marketing decisions through unique online data. We look forward to expanding the distribution of TruSignal’s audience data and collaborating to accelerate marketer performance through the availability of more valuable data combined with proper analysis.”
The partnership also enables direct response-oriented clients to combine eXelate’s Syndicated data segments with TruSignal’s high value profile segments to maximize ROI from direct customer acquisition campaigns.
“TruSignal enables us to target and reach our ideal audience online with both efficiency and scale,” said Vincent Guerrieri, VP Marketing of Altius Education. “Since deploying TruSignal’s audience targeting solution we are happy to report an increase in qualified new student applications and enrollments through our targeted display campaigns for Ivy Bridge College of Tiffin University.”
This announcement comes at a time of historic online spending. According to the 2011 full year IAB Internet Advertising Revenue Report, conducted by PricewaterhouseCoopers (PwC), U.S. Internet Ad Revenues reached $31 billion, breaking the 2010 record.
TruSignal helps leading consumer marketers and their advertising agencies discover and reach their ideal audiences at scale across one-to-one digital marketing channels, including display, video and mobile. TruSignal’s patented data mining and predictive analytics platform enables both direct marketers and brand advertisers to more precisely target their digital advertisements for improved campaign results. TruSignal was spun off from eBureau, its sister company, in 2012. TruSignal is a wholly-owned subsidiary of xTech Holdings, Inc., and its investors include Redpoint Ventures, Split Rock Partners and Tenaya Capital. For more information, please visit www.tru-signal.com.
eXelate provides data and insight on online purchase intent, household demographics and behavioral propensities that enable digital advertisers to make optimal marketing decisions. Through the collection of directly measured online data and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline and custom modeled data sets actionable across 350M online consumers worldwide. eXelate’s proprietary maX dataTM- customized audiences built for advertisers based on first and third party data- delivers 3-5x better campaign performance as compared to conventional targeting. As members of the NAI, IAB, trustE, Council for Accountable Advertising, OPA and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com.
PR for eXelate