Case Studies

Large For-Profit College Achieves 18% Boost In New, Incremental Inquiries, Reduces Cost Per Enrollment 50% with Targeted Demand Campaign

The Challenge

In-market campaigns are maxed out. How can we continue to grow?

The Solution

Create new student demand with a TruSignal display campaign

The Results

  • Inquiries: 18% boost in new, incremental inquiries
  • Cost Per Enrollment: 50% lower than target cost goal

 

 


How to Use Facebook to Profitably Reactivate Aged Lead Inquiries

The Challenge

Cost effectively turn unconverted, aged lead inquiries into new customers

The Solution

A lead reactivation campaign via Facebook

The Results

  • Facebook Match Rate: Increased by 24%
  • New Customer Activity: Boosted by 38%
  • Cost Per New Customer: Reduced by 75%

 


Life Insurance Broker Using Targeted Display Advertising Reaches New Policy Holders
Who Spend 60% More Than Average

The Challenge

Generate consistent results and acceptable ROI from display advertising campaigns

The Solution

Custom lookalike audience model to find online consumers more likely to become customers and generate above average profitability

The Results

  • Leads: Converted at 2x average rate
  • Customer Spend: 60% greater value per new customer
  • Campaign ROI: 186%

 


National Online College Increases New Student Enrollment Rate 32%
via Targeted Display Advertising Campaign

The Challenge

Expand beyond organic, paid search and affiliate marketing to find new, high-value student enrollments

The Solution

A cost-effective display advertising program targeting a custom-built audience of lookalikes who most closely share characteristics of current, enrolled students

The Results

  • Improved Enrollment Rate by 32%
  • Reduced cost per enrollment by 21%

 


Luxury Automaker Improves Digital Targeting Efficiency by 81%

The Challenge

Improve targeting accuracy to more efficiently reach a high-value, large-scale audience of prospective buyers.

The Solution

A custom-built lookalike audience identifying 8 million prospects who look like consumers who recently bought competitive models.

The Results

Targeting Efficiency: Improved by 81%