Custom-Built Audiences for Your Brand
We are the only company that calculates a score for 220 million U.S. adults to predict which people are likely to become customers.
Our audiences are custom-built to your brand to meet your digital advertising objectives. These people-based audiences use offline data and predictive scoring to provide more accurate and efficient branding, prospecting and direct response targeting campaigns.
We deliver the audiences to your DMP, DSP or media platform so they can be used across every channel and device: desktop, social, mobile, video, TV and radio.
See these case study results to learn more
For brand marketers looking to gain efficiencies and scale in their digital campaigns, TruSignal’s Branding audiences pinpoint the exact consumers you should target with your brand messages: people who are a great fit for your product or brand.
Behavioral-targeted campaigns miss millions of high-value prospects who are an excellent fit for your brand. TruSignal’s High-Value Prospecting audiences identify and target consumers who look like your best customers.
Direct Response Audience Filtering
Retargeting and contextual campaigns are a mix of converters and non-converters. This solution helps you avoid wasting media dollars on non-converters, even though they may be showing strong behavioral signals. By creating an audience that can be applied as a filter to existing DR campaigns, you can reinvest in your best prospects and improve conversion rates and CPAs.