Convenience with Improved Performance

Our Specialized Audiences leverage our core big data and specialized data sets to build highly precise, industry-specific audiences based on actual customer past purchases. These powerful audiences are portable across channels and available today through BlueKai and DoubleClick Bid Manager.

  • Declared Audiences – actual auto owners and small business decision makers. Enhance the targeting using the raw data values sourced from local listings, public and private records.
  • Predictive Audiences – More than 25 industry-specific predictive audiences that include Near Market Auto Buyers, Estimated Financial Health and Estimated Household Income. We build all audiences by analyzing thousands of predictive factors of actual customer past purchases.

Want to learn more about how these industry-specific audiences can help expand your business? Download our Specialized Audience Buyers’ Guide.

Custom audiences available upon request.

Declared Audiences

Non-modeled data, linked back to targetable consumer profiles.

Automotive Ownership
  • Existing owners for 187 million vehicles in the garage.
  • Covers 70% of the autos on the road today.
  • Includes more than 40 different makes, 13 body styles, year or any combination.
  • Sourced from third-party service records, oil changes, dealer service centers and body shops.
Small Business Decision Makers (SOHO)
  • More than 35 million active small- and medium-sized U.S. businesses—97% of all U.S. businesses.
  • Linked to 65 million consumer records.
  • Enhanced targeting by revenue size, industry, number of employees, year started and corporation type.
  • Aggregated from hundreds of sources including state business registration information, U.S. Census and private sources to ensure comprehensiveness and quality.

Predictive Audiences

We build these audiences using the same methodology as our TruAudience solutions. Each audience is based on a sample of actual past purchasers or consumers, using offline profile data and analyzing thousands of predictive factors to evaluate all 220 million U.S. adult profiles—one at a time. The result is powerful predictive audiences with scale that are anonymized and ready-to-go.

Term Life Insurance Download PDF

Prospects likely to purchase term life insurance policies through online channels.

Higher Education  Download PDF

Prospects likely to submit an online lead and enroll in higher education programs.

Near Market Auto Buyers

Prospects with a high propensity to purchase and with appropriate financial capacity for specific make, models and body styles.

Auto Insurance Download PDF

Prospects likely to purchase auto insurance policies through online channels

Estimated Financial Health Download PDF

Estimated capacity to satisfy existing financial obligations.

Estimated Household Income Download PDF

Estimated household income based upon profile factors such as public records, demographics, geography and past purchase.

Mortgage Refinance Download PDF

Prospects likely to refinance their mortgage through online channels.

Political Donors Download PDF

Prospects likely to contribute to political parties based on characteristics of consumers who previously donated money.

Underbanked Download PDF

Underbanked prospects likely to require services such as money transfer, prepaid debt cards and short-term loans.

Easy-to-Use Across Channels

All of our Specialized Audiences are available immediately and portable across DMPs, trading desks and DSPs reaching premium display, RTB, mobile, video, Facebook and Twitter.

The Numbers Speak for Themselves

Here are some results from recent TruSignal campaigns.


Specialized Audience Buyers’ Guide

Get the details on our pre-built audiences, what’s available, how they are built and how you can use them to meet your campaign goals.

Download PDF