Custom Audiences Built for Agencies and their Clients in Less than 48 Hours
TruSignal's On-Demand Custom Audiences are ready-to-go in less than 48 hours and perform better than generic segments that assume everyone is the same, which holds back campaign performance and misses millions of valuable prospects.
We use first-party data, offline data and predictive scoring to calculate a score from 0 to 99 for 220 million U.S. adults that pinpoint millions of prospects who look like your client's existing or desired customers, and avoid people who are unlikely to convert. Our clients have seen massive improvements in performance, including increases in conversions and decreases in CPAs compared to what they were doing before.
See these case study results to learn more
Getting Started is Easy
Send the Details
We Build the
We Send the Audience
We can ingest many types of seed data: CRM, pixels, log files, mobile IDs, location and search data.
Build your own custom audience in a few clicks with the TruAudience® Platform. Or, just tell us the audience size and where you want the audience sent. We do the rest.
We build your custom, people-based audience using powerful offline data, predictive modeling and by scoring 220 million U.S. adults to determine who to target and who to avoid.
We send the audience to any of our more than 400 integration points. We can even help with reporting across multiple destination points if needed.
Custom Audiences at Your Fingertips
Our predictive audiences are tailor made to your client. Our predictive scoring engine analyzes thousand of offline data points, weighing each according to relative importance to pinpoint more of the right people to target.
We custom build an audience for your client in less than 48 hours. This includes uploading the seed file, building the custom predictive model, scoring 220 million U.S. adults based on how likely they are to convert and choosing the right audience size for your budget. Now you’re ready to send the audience to your DMP or DSP.
Working with TruSignal is easy. In just a few steps you can create an audience yourself or we can do it for you. Use your DSP’s existing terms and enjoy automated billing that’s already set up through our LiveRamp integration.
The TruAudience® Platform: Create your own custom Lookalike Audiences and discover more than 360 insights about your customers.