Custom-Built Lookalike Audiences for Your Brand
As leaders in Predictive Score Marketing, we use first-party and offline data to calculate a score, unique to your brand and digital advertising objectives, for 220 million U.S. adults that predicts who is likely to become a customer and who is not. Our audiences help make digital advertising initiatives more accurate and efficient, across every channel and device.
These people-based audiences extend the scale and accuracy of digital campaigns, expand prospecting reach, and lower CPAs for behavioral campaigns.
We deliver the audiences to your DMP, DSP or media platform to be used across every channel and device: desktop, social, native, mobile, video, TV and radio.
See these case study results to learn more
For brand marketers looking to increase scale without sacrificing accuracy in their digital campaigns, TruSignal’s Audience Expansion solution pinpoints the exact consumers you should target with your brand messages: people who are a great fit for your product or brand.
Segment targeting campaigns miss millions of high-value prospects who are an excellent fit for your brand. TruSignal’s High-Value Prospecting audiences identify and target consumers who look like your best customers.
Behavioral and contextual campaigns are a mix of converters and non-converters. This solution helps you focus on people 2x more likely to convert and avoid wasting media dollars on non-converters. The Audience Optimizer can be applied as a filter to existing campaigns, allowing you to invest in your best prospects and improve conversion rates and CPAs.
Full Range Score Targeting
Marketing experts can leverage the full range of scores to uniquely influence programmatic bidding strategies. Pay the right price for every impression, every time.
More than 360 insights about your customers are waiting to be discovered.