Custom-Built Lookalike Audiences for Your Brand

As leaders in Predictive Score Marketing, we use first-party and offline data to calculate a score, unique to your brand and digital advertising objectives, for 220 million U.S. adults that predicts who is likely to become your customer and who is not. Our Lookalike Audiences make digital advertising initiatives more accurate and efficient across every digital channel and device.

Our people-based audiences are also proven to expand the scale of digital campaigns, increase conversions and and lower CPAs for behavioral campaigns. We deliver the audiences to your DMP, DSP or media platform to be used across desktop, social, native, mobile, video, TV and radio.

See these case study results to learn more

 

 Lookalike Audiences

Reach valuable prospects more efficiently and effectively than your generic segment campaigns.

 

Bid Price Optimizer

Integrate all of the scores into your DSP algorithm to improve the your bidding and campaign performance and decrease CPAs.

Lookalike Audiences

Segment targeting campaigns miss millions of high-value prospects who are an excellent fit for your brand. TruSignal’s Lookalike Audiences identify and target consumers who look like your best customers.

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83%

increase in conversions


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45%

increase in engagements

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Bid Price Optimizer

Bidding algorithms are limited to online data signals to calculate the best bid price. This solution brings offline data into the equation and provides a deeper understanding of the value of each consumer. The results are more accurate bid pricing, better performance and lower CPAs.

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The TruAudience® Platform: Create your own custom Lookalike Audiences and discover more than 360 insights about your customers.

 

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