Audiences for Prospecting

Generating Demand Today for Tomorrow’s Conversions

Bottom funnel campaigns, such as search and retargeting are great for converting existing consumer demand... but what are you doing to prompt more people to search and explore your product or brand? Are you finding enough high value prospects today to grow your business? If you’d like to accelerate your existing bottom funnel efforts and find new, high value customers, TruSignal can help.

TruAudience segments improve the quality of your acquisition efforts by targeting new prospects who look like your best existing customers.

Why settle for average quality, when you can target the most valuable prospects? According to an insurance case study, new customers acquired through a TruSignal prospecting campaign had a 68% higher policy premium value than average. By focusing your marketing efforts on the right, high value prospects who are a good fit for your product or brand, you can eliminate up to 90% of wasted impressions.

Finding high value prospects early in their consideration cycle requires a tremendous amount of offline profile data and the analytical horsepower to find the right signal. TruSignal combines your first party data with 40 sources of third party profile data to identify the right predictive signals that define your highest value customers. These signals are used to create your ideal audience from a universe of more than 100,000,000 U.S. adult consumers.

Learn more about how it works...

Prospecting Accelerates Existing Bottom Funnel Strategies

Prospecting campaigns using a TruAudience segment prompt new, high value prospects, who you aren’t currently reaching today, to learn more about your product or brand. This new demand increases conversions of your existing bottom funnel campaigns such as paid search, organic search, and retargeting. In an online education case study, 75% of the new leads attributable to a TruSignal prospecting campaign came from users who were not previously showing any in-market signal. In other words, the campaign created new demand. Importantly, the leads from the campaign were 38% more likely to enroll.

New Demand from High Quality Prospects = Smart Growth!

If you are only targeting those showing in-market signals you’re missing out on a treasure trove of high value prospects and an opportunity to feed your funnel with new demand for tomorrow’s conversions.

Access Your TruAudience Segments Everywhere!

Custom and Syndicated TruAudience Segments are compatible with display, video and rich media campaigns on premium publisher sites, portals, ad networks, trading desks, DSPs, ad exchanges and mobile networks. Learn more about media sources that support TruAudience segments.