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Drive New Business Growth
TruSignal creates incredibly precise, people-based audiences that improve the accuracy and efficiency for branding campaigns, expand prospecting campaigns by acquiring high-value consumers you’re not reaching today and improve the ROI for direct response campaigns by avoiding consumers who will never buy.
How we do it? We analyze 1,000s of predictive factors based on your best customers, identify what is most important and then evaluate all U.S. adults one at a time to identify those most likely to convert. Learn More
100% Custom Audience to your best customers.
The TruAudience model analyzes thousands of offline data points and predictive factors to evaluate each of the 220 million profiles — one at time — determining their fit for your brand and likelihood to convert.
Clients use these audiences for more efficient branding campaigns, finding high-value prospects that have been overlooked and improving direct response campaign performance by minimizing the wasted advertising to unlikely converts.
Easy access to predictive and declared audiences.
We leverage our core big data and specialized data sets to build highly precise and effective industry specific audiences. We have two types of Specialized Audiences:
- Declared Audiences — non-modeled audiences, such as 65 million business decision makers, 187 million auto owners, and 1.3 million monthly homes listed for sale.
- Predictive Audiences — industry specific audiences designed to target likely prospects at scale using 1,000s of predictive factors from a sample of actual consumer past purchases.
Available through BlueKai for immediate use.
Custom Data Solutions
Turbocharge your CRM marketing campaigns.
Whether it’s for a direct mail campaign, email campaign, lapsed customer or aged leads promotion, site personalization and dynamic creative, TruSignal provides the data solutions to significantly increase your ROI.
Powerful data that’s easy to work with and we measure results to show the growth for your business.