How TruSignal’s Offline Data and Predictive Scoring Outperforms Other Digital Strategies The secret to offline data success is knowing how to use it. In this webinar, you’ll learn how a TruSignal customer realized powerful results by using offline data … Continue reading
Digital marketers are using big data and predictive technology to more accurately pinpoint exactly who they should target. However, there are still a lot of wasted impressions being served to online users who will never convert. This Q&A reveiews a … Continue reading
Most likely, one of your 2015 goals is to drive new growth. You’re probably using digital programs to capture in-market demand from online prospects showing interest in your brand today. But what strategies can you implement to scale your efforts? … Continue reading
Watch David Dowhan’s Digiday TechTalk to hear a case study of how one leading insurance marketer has moved up the funnel to create new demand and drive incremental growth with high-value prospects—before they’ve raised their hands. You’ll learn how digital, High-Value … Continue reading
Measuring results for digital direct response campaigns, intended to convert existing in-market demand, is well established. What about campaigns targeted to desirable prospects earlier in the purchase cycle? These campaigns influence new customers you wouldn’t otherwise reach and drive them down … Continue reading
1:1 audience targeting is a reality today with Big Data enabling marketers to target specific users at scale. However, many marketers are still struggling with the deluge of data and how to best integrate multiple data sources and targeting techniques. … Continue reading
In 7 minutes Jeremy Longinotti, COO, Trusignal demystifies the difference between “what” data and “who” data and how it can be used throughout the marketing funnel to drive ROI from your digital campaigns.