Our predictive scoring engine is built to power people-based Predictive Score Marketing.
We Make Predictive Score Marketing Work For You
Our predictive scoring engine combines the power of offline data, predictive scoring and cross-channel distribution—the building blocks of Predictive Score Marketing. We use your first-party data and offline consumer profile data to calculate a score for 220 million U.S. adults that predicts who is likely to become your next best customer. These custom-built lookalike audiences are based on actual people, provide you a comprehensive view of your consumers and are portable across every channel and device. We implement this process in three simple steps.
What Makes Our Scores and Audiences One-of-a-Kind
We use different data. Our offline profile data is linked to actual consumers. We aggregate data from multiple sources, covering 12 different data categories, to amass a data set with more than 9 billion data points.
If you use segment targeting, you’re missing millions of people who have the potential to be great customers because they don’t meet one or two demographic characteristics. Predictive audiences target high-value prospects, based on thousands of data points each, so you reach more of the right people at scale.
Test drive the power of Predictive Score Marketing for yourself.
The TruAudience® Platform is now live.