Our predictive scoring engine is built to power people-based Predictive Score Marketing.

We Make Predictive Score Marketing Work For You

Our predictive scoring engine combines the power of offline data, predictive scoring and cross-channel distribution—the building blocks of Predictive Score Marketing. We use your first-party data and offline consumer profile data to calculate a score for 220 million U.S. adults that predicts who is likely to become your next best customer. These custom-built lookalike audiences are based on actual people, provide you a comprehensive view of your consumers and are portable across every channel and device. We implement this process in three simple steps.


Your First-Party Data

We start with your first-party data: a sample of your existing or ideal customers. You can send your sample of customers in one of many ways, including a pixel fire from web pages, a CRM file, mobile IDs or through your DMP, to name a few. Then we use offline consumer profile data to uncover insights about your customers, which we share with with you.


On-Demand Predictive Scoring Engine

We use the sample of your best customers and our massive store of offline data to analyze thousands of data attributes per profile—weighing them according to their relative importance—to build a predictive model unique to your brand. Then we use this model to calculate a score of 0 to 99 for 220 million U.S. adults to predict who is likely become your next best customer.


Use the Scores Everywhere

We deliver all of the scores to you so you can target the top scoring adults to meet branding and prospecting initiatives, and so you can avoid wasting ad budget on the lowest scoring adults who are highly unlikely to convert. All of our audiences are platform agnostic and can be used through any of our more than 200 platform integration points, allowing you to reach the exact same people across every channel and device: desktop, TV, radio, mobile, native, social and video. Finally, we share all data insights we discover about your existing customers with you.

What Makes Our Scores and Audiences One-of-a-Kind

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We use different data. Our offline profile data is linked to actual consumers. We aggregate data from multiple sources, covering 12 different data categories, to amass a data set with more than 9 billion data points.

If you use segment targeting, you’re missing millions of people who have the potential to be great customers because they don’t meet one or two demographic characteristics. Predictive audiences target high-value prospects, based on thousands of data points each, so you reach more of the right people at scale.

Test drive the power of Predictive Score Marketing for yourself.

The TruAudience® Platform is now live.