We Manage Campaigns Differently
Optimization for many targeting campaigns focuses on behavioral signals and rapidly shifting budgets, using different tactics and placements that correlate with clicks, last touch and online conversions. Success is measured with real-time pixel fires, last click or even view through.
In contrast, we measure success with actual sales and increase in customer value: the KPIs tied to your business success, not a digital proxy.
Our branding and high-value prospecting campaigns often reach consumers earlier in the consideration process and require repeated exposure to the same people at the correct frequency and cadence over a period of weeks.
Our campaign management team has years of experience optimizing these types campaigns and is highly analytical and focused on driving measurable business results.
We Provide Valuable Insights Every Step of the Way
As your campaign progresses, we will partner with your team or agency to share insights about the audience that can be leveraged across other media campaigns. From the initial Audience Report that details key attributes identified from your best customers, to mid-campaign optimization updates, to the post-campaign TruPerformance analysis, we’ll share what worked best.
Trust and Transparency are Core to How We Operate
From start to finish, integrity and trust are hallmarks of the way we work. We’re always completely transparent with all media expenditures. We don’t mark up or arbitrage the media, and you see all the costs.