2012 News

TruSignal Continues to Expand, Adds John Moon As Director of Data and Campaign Operations

TruSignal October 8, 2012
Full Press Release »

TruSignal, an innovative digital advertising targeting firm which helps leading consumer marketers and their agencies discover and reach their ideal audiences at scale across one-to-one digital marketing channels, today announced it has hired seasoned online advertising campaign optimization practitioner John Moon as the company’s new director of data and campaign operations. With a proven track record in campaign management and the development and deployment of online advertising solutions at such notable companies as Nielsen and NetRatings, Moon brings nearly a decade of successful professional experience in both start-up and mature organizations to the newly-created role.

TruSignal Sister Company eBureau Featured in The New York Times

August 20, 2012
NYTimes.com   Read Article »

Sunday was a big day for TruSignal's sister company eBureau. Founder and chief executive officer Gordy Meyer was featured on the first page of the business section in an article entitled "Secret E-Scores Chart Consumers' Buying Power." TruSignal was mentioned, too, and since the companies share the same technology platform and data, the strong message of efficiency for marketers by using data and predictive analytics applies to our customers, as well. Check out the article and see how our sister company eBureau got its start and how their innovation has brought the company to the forefront of businesses using big data and analytics to help solve problems for business-to-consumer facing companies.

TruSignal President David Dowhan to Discuss Successful Display Marketing Strategies for Brands at LeadsCon East

TruSignal July 23, 2012
Full Press Release »

At this year’s LeadsCon East:  THE Lead Generation Conference, TruSignal President David Dowhan will kick off the event’s special Lead Buyers Summit on Mon., July 23 with a presentation entitled, “Overcoming the Challenges of Display Marketing:  How to Make Display Marketing Work for You.” Whether a company’s goals are lead conversions, prospecting, or brand building, this informative session will show attendees how to align each aspect of their campaigns with specific marketing objectives and make display an essential component of a customer acquisition strategy.

Mining "Big Data" for Political Donors

July 5, 2012
MediaPost: OnlineMediaDaily   Read Article »

Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected.

TruSignal June 26, 2012
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Innovative digital ad targeting firm TruSignal and Brilig, the only cooperative data marketplace for online advertising, today announced a partnership that provides online advertisers a more precise way to target high value consumers online, through a highly customized audience building approach.

Audience Targeting Coming From a Neighborhood Store Near You

June 7, 2012
MediaPost BLOG: Data and Targeting Insider   Read Article »

The partnership between eXelate and TruSignal, announced Wednesday,provides online advertisers and their interactive agencies a more precise way to target consumers. The audience segments include insurance and financial services, education and political affiliation and donors.


TruSignal Partners with eXelate to Bring High Value Audience Targeting Segments to Online Advertisers

TruSignal June 6, 2012
Full Press Release »

Innovative digital ad targeting firm TruSignal and eXelate, the leading data and analytics engine powering optimal digital marketing decisions, today announced a partnership to provide online advertisers and their interactive agencies a more precise way to target high value consumers online at scale.

TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing

June 6, 2012
Adotas.com   Read Article »

What’s that old saying?  “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to make that distinction more accurately. The two leading data companies officially partner their vast stores of aggregated first- and third-party consumer data, and their unique methods of putting it to use, to bring marketers and businesses more accurate analytics which will allow them to target more accurate segments of consumers.

TruSignal, eXelate Partner for Audience Targeting

June 6, 2012
BizReport.com   Read Article »

Online advertisers may benefit from a new partnership between TruSignal and eXelate. Through the partnership the TruAudience High Value Consumer Segments suite of tools will be available to integrated media platforms through eXelate.

Cut Through The Noise In Targeting With First-Party Data

April 19, 2012
Adotas.com   Read Article »

The biggest problem with “big data” in the advertising ecosphere isn’t bigness, per se. It’s the attendant noise factor (in scientific parlance) that thwarts the most diligent efforts to divine meaningful direction from so much third-party data… and there is a lot of data out there. How do you know what data is useful without costly rounds of trial and error?