November 7, 2011
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David Dowhan, EVP of Business Development at eBureau, LLC, presents today at OMMA Display at New York’s Sentry Centers Midtown East. Mr. Dowhan will be speaking on the panel, Resolved: Video is the Real Online Display. As the web continues to gain attention of brands who want to spread awareness online, video, not display, will be the vehicle that takes them there. Video enables the storytelling that connects brands with consumers, but with the added benefits of enhanced targeting, measurability and interactivity. Panel members will discuss online video’s strengths for brands as well as the current challenges that exist for executing campaigns online, including scale and standardization.