David Dowhan, EVP of Business Development at eBureau, LLC, presents today at OMMA Display at New York’s Sentry Centers Midtown East. Mr. Dowhan will be speaking on the panel, Resolved: Video is the Real Online Display. As the web continues to gain attention of brands who want to spread awareness online, video, not display, will be the vehicle that takes them there. Video enables the storytelling that connects brands with consumers, but with the added benefits of enhanced targeting, measurability and interactivity. Panel members will discuss online video’s strengths for brands as well as the current challenges that exist for executing campaigns online, including scale and standardization.
Jeremy Longinotti, SVP & General Manager of Audience Targeting at eBureau, LLC, will present at the BRX Video Summit on Wednesday, October 5 at New York’s Sheraton Hotel & Towers. Mr. Longinotti will be speaking on the panel, Smart Targeting: Using 3rd Party Data Effectively in Video. Executives from leading data providers will illuminate audience targeting capabilities and best practices for reaching audiences with video advertising.
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, was recently announced as a BlueKai 2011 Data Champion. BlueKai’s award recognizes data experts who manage highly successful and impactful ad campaigns while utilizing unmatched audience targeting techniques through The BlueKai Platform™ or The BlueKai Exchange™. Today, eBureau presented their winning platform case at BlueKai’s Data Summit at The Plaza Hotel, New York, NY.
BlueKai Announces eBureau and interclick as Winners of Its Annual Data Champion Awards
BlueKai, the world’s only complete platform for data acquisition, management and analysis, today named interclick and eBureau as this year’s winners of the company’s annual Data Champion Awards. Now in its 2nd year, BlueKai’s Data Champion Awards pays tribute to companies that are innovating and utilizing unmatched data-driven techniques to drive higher performance audience targeting for their clients. interclick, which won in the Exchange category and eBureau, which took the top prize for DMP, were both presented with their awards at this year’s BlueKai Data Summit in New York City, where both companies presented their winning case studies for attendees of the conference.