Predictive analytics and data firm eBureau will use BlueKai's data auction and ad network partnerships to offer marketers a more precise target audience for online campaigns, the companies said today in a joint statement.
eBureau, the leading provider of predictive analytics for performance marketers and digital advertisers and BlueKai, the world's largest auction marketplace for all audience data and data management platform provider today announced a partnership that offers advertisers a more precise method of audience targeting for online advertising campaigns.
eBureau Reaching Across Digital Channels With Audience Targeting Solution Says SVP Longinotti
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced the availability of its newest solution, Audience Targeting. This new solution leverages the company's predictive analytics to create Custom Audiences for any advertiser who wants to reach their ideal audience across digital media channels.
eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced Jeremy Longinotti, Former Yahoo! and Vizu Executive, as the newly appointed senior vice president and general manager for its Audience Targeting Solutions. As senior vice president, Jeremy is leading the go-to-market strategy for eBureau’s Audience Targeting solutions as the company expands into the online display advertising space.
The Digital Dash: Why and how insurers are outspending other industries on online display advertising
Canal Partner's Jaimie Pickles and Society of Insurance Research consultant and board member Candace Thornton were published in Best's Reivew April 2010 issue with updated data on digital ad spend by insurance carriers. eBureau's David Dowhan, executive vice president of business development for eBureau, was quoted in the article and said, “Display advertising offers the chance to engage the right audience much earlier in their decision cycle." Read the full article for a lot of interesting stats and findings on the insurance industry's digital ad spending.