2010 News

eBureau partners with BlueKai for online audience targeting

December 10, 2010
Direct Marketing News   Read Article »

Predictive analytics and data firm eBureau will use BlueKai's data auction and ad network partnerships to offer marketers a more precise target audience for online campaigns, the companies said today in a joint statement.

eBureau and BlueKai Partnership Provides New Level of Targeting Precision at Scale for Digital Advertisers

TruSignal December 8, 2010
Full Press Release »

eBureau, the leading provider of predictive analytics for performance marketers and digital advertisers and BlueKai, the world's largest auction marketplace for all audience data and data management platform provider today announced a partnership that offers advertisers a more precise method of audience targeting for online advertising campaigns.

eBureau Reaching Across Digital Channels With Audience Targeting Solution Says SVP Longinotti

November 4, 2010
AdExchanger.com   Read Article »

Q&A with Jeremy Longinotti, Senior Vice President/General Manager, Audience Targeting, of eBureau

 

eBureau Launches Audience Targeting Solution for Brand and Performance Marketers

TruSignal November 3, 2010
Full Press Release »

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced the availability of its newest solution, Audience Targeting. This new solution leverages the company's predictive analytics to create Custom Audiences for any advertiser who wants to reach their ideal audience across digital media channels.

eBureau Strengthens Executive Team With Key Online Ad Hire

TruSignal October 13, 2010
Full Press Release »

eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced Jeremy Longinotti, Former Yahoo! and Vizu Executive, as the newly appointed senior vice president and general manager for its Audience Targeting Solutions. As senior vice president, Jeremy is leading the go-to-market strategy for eBureau’s Audience Targeting solutions as the company expands into the online display advertising space.

The Digital Dash: Why and how insurers are outspending other industries on online display advertising

April 5, 2010
Best's Review   Read Article »

Canal Partner's Jaimie Pickles and Society of Insurance Research consultant and board member Candace Thornton were published in Best's Reivew April 2010 issue with updated data on digital ad spend by insurance carriers. eBureau's David Dowhan, executive vice president of business development for eBureau, was quoted in the article and said, “Display advertising offers the chance to engage the right audience much earlier in their decision cycle." Read the full article for a lot of interesting stats and findings on the insurance industry's digital ad spending.