Cut Through The Noise In Targeting With First-Party Data

April 19, 2012   Read Article »

The biggest problem with “big data” in the advertising ecosphere isn’t bigness, per se. It’s the attendant noise factor (in scientific parlance) that thwarts the most diligent efforts to divine meaningful direction from so much third-party data… and there is a lot of data out there. How do you know what data is useful without costly rounds of trial and error?