As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and acronyms ("Do I need a DMP for my DSP to target RTB media?"). With the help of Big Data and predictive analytics, you can successfully find the right audience for your message.
TruSignal president David Dowhan will present “Fighting the Data Deluge: How to Find the Right Data Signals for Efficient & Actionable Audience Targeting” at Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference.
I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with TruSignal, an innovative digital ad targeting and predictive analytics firm, to provide data on-boarding services for TruSignal’s TruAudience℠ Segments.
If It Looks Like Real-Time, It Must Be Lookalike Time
In one of the most surprising temporal mash-ups of consumer data flow I've seen yet, real-world data targeting firm TruSignal has developed a method for integrating offline consumer profiles with BlueKai's real-time, "in-market" consumer behavior data.
TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects.
TruSignal, an innovative digital advertising targeting firm which helps leading consumer marketers and their agencies discover and reach their ideal audiences at scale across one-to-one digital marketing channels, today announced it has hired seasoned online advertising campaign optimization practitioner John Moon as the company’s new director of data and campaign operations. With a proven track record in campaign management and the development and deployment of online advertising solutions at such notable companies as Nielsen and NetRatings, Moon brings nearly a decade of successful professional experience in both start-up and mature organizations to the newly-created role.
TruSignal Sister Company eBureau Featured in The New York Times
Sunday was a big day for TruSignal's sister company eBureau. Founder and chief executive officer Gordy Meyer was featured on the first page of the business section in an article entitled "Secret E-Scores Chart Consumers' Buying Power." TruSignal was mentioned, too, and since the companies share the same technology platform and data, the strong message of efficiency for marketers by using data and predictive analytics applies to our customers, as well. Check out the article and see how our sister company eBureau got its start and how their innovation has brought the company to the forefront of businesses using big data and analytics to help solve problems for business-to-consumer facing companies.
At this year’s LeadsCon East: THE Lead Generation Conference, TruSignal President David Dowhan will kick off the event’s special Lead Buyers Summit on Mon., July 23 with a presentation entitled, “Overcoming the Challenges of Display Marketing: How to Make Display Marketing Work for You.” Whether a company’s goals are lead conversions, prospecting, or brand building, this informative session will show attendees how to align each aspect of their campaigns with specific marketing objectives and make display an essential component of a customer acquisition strategy.
Innovative digital ad targeting firm TruSignal and Brilig, the only cooperative data marketplace for online advertising, today announced a partnership that provides online advertisers a more precise way to target high value consumers online, through a highly customized audience building approach.