News

TruSignal Pioneers New Approach to Digital Marketing, Unveils Demand Campaigns for New Customer Acquisition

TruSignal
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TruSignal, a next generation, data-driven marketing company, announced today a new approach to digital marketing and introduced Demand CampaignsSM mid-funnel digital campaigns that target future customers based on value.


Hitting Your Target

July 30, 2013
AMA Marketing Insights Magazine   Read Article »

As marketers invest more dollars into online channels, the need to find the right audience for a given campaign is imperative but continues to be a challenge. Technology is changing quickly with the introduction of new platforms, channels, devices and acronyms ("Do I need a DMP for my DSP to target RTB media?"). With the help of Big Data and predictive analytics, you can successfully find the right audience for your message. 


TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University

TruSignal May 21, 2013
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TruSignal president David Dowhan will present “Fighting the Data Deluge: How to Find the Right Data Signals for Efficient & Actionable Audience Targeting” at Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference.


TruSignal Partners with I-Behavior for Data On-boarding to Bring Greater Scale and Accuracy to TruSignal's Digital Audience Segments

TruSignal April 17, 2013
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I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with TruSignal, an innovative digital ad targeting and predictive analytics firm, to provide data on-boarding services for TruSignal’s TruAudience℠ Segments.


If It Looks Like Real-Time, It Must Be Lookalike Time

March 14, 2013
MediaPost:RTBlog   Read Article »

In one of the most surprising temporal mash-ups of consumer data flow I've seen yet, real-world data targeting firm TruSignal has developed a method for integrating offline consumer profiles with BlueKai's real-time, "in-market" consumer behavior data.


TruSignal March 13, 2013
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TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects. 


TruSignal Continues to Expand, Adds John Moon As Director of Data and Campaign Operations

TruSignal October 8, 2012
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TruSignal, an innovative digital advertising targeting firm which helps leading consumer marketers and their agencies discover and reach their ideal audiences at scale across one-to-one digital marketing channels, today announced it has hired seasoned online advertising campaign optimization practitioner John Moon as the company’s new director of data and campaign operations. With a proven track record in campaign management and the development and deployment of online advertising solutions at such notable companies as Nielsen and NetRatings, Moon brings nearly a decade of successful professional experience in both start-up and mature organizations to the newly-created role.


TruSignal Sister Company eBureau Featured in The New York Times

August 20, 2012
NYTimes.com   Read Article »

Sunday was a big day for TruSignal's sister company eBureau. Founder and chief executive officer Gordy Meyer was featured on the first page of the business section in an article entitled "Secret E-Scores Chart Consumers' Buying Power." TruSignal was mentioned, too, and since the companies share the same technology platform and data, the strong message of efficiency for marketers by using data and predictive analytics applies to our customers, as well. Check out the article and see how our sister company eBureau got its start and how their innovation has brought the company to the forefront of businesses using big data and analytics to help solve problems for business-to-consumer facing companies.


TruSignal President David Dowhan to Discuss Successful Display Marketing Strategies for Brands at LeadsCon East

TruSignal July 23, 2012
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At this year’s LeadsCon East:  THE Lead Generation Conference, TruSignal President David Dowhan will kick off the event’s special Lead Buyers Summit on Mon., July 23 with a presentation entitled, “Overcoming the Challenges of Display Marketing:  How to Make Display Marketing Work for You.” Whether a company’s goals are lead conversions, prospecting, or brand building, this informative session will show attendees how to align each aspect of their campaigns with specific marketing objectives and make display an essential component of a customer acquisition strategy.


Mining "Big Data" for Political Donors

July 5, 2012
MediaPost: OnlineMediaDaily   Read Article »

Red states and blue states and often predictable in their political allegiances. But when looking for likely campaign contributors, expect the unexpected.