How Offline Data, Lookalike and Act-Alike Audiences Help You Find New Customers

Audience targeting requires sophisticated marketing strategies, and audience expansion is imperative. Targeted audience expansion, facilitated by data, helps organizations more effectively scale their digital campaigns beyond site composition and individual data attributes. With offline data, audience expansion can help marketers focus on precisely finding more of “a good thing.”

In this white paper, we offer an audience expansion guide that will help you choose the right data and right techniques for reaching more of your desired prospects. Specifically, we will discuss and differentiate two specific expansion approaches: Lookalike and act-alike audiences, including:

  • How they are built
  • The problems they solve
  • How to use them effectively throughout the marketing funnel