Luxury Automaker Improves Digital Targeting Efficiency 81%

In this case study, a leading luxury automaker needed to improve digital targeting efficiency by reaching a large-scale audience of valuable prospective buyers who were likely to convert. TruSignal custom built a lookalike audience that identified eight million prospects who looked like consumers who recently bought competitive models. The custom, people-based audience drove an improvement in digital targeting efficiency of 81%.

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About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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