Tech Company Decreases Cost Per Acquisition by 58%

A leading tech company in the sharing economy was looking to acquire regional high-value customers below cost-per-acquisition targets. The company asked TruSignal to develop a scalable people-based solution to drive regional acquisition campaigns. Download the case study to learn how TruSignal custom built region-specific Lookalike Audiences that helped decrease overall CPA by 58% and increased conversions 137%.

 

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About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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