Automaker Improves Targeting Efficiency by 65% with TruSignal

A leading automaker needed to improve targeting efficiency in its digital marketing campaigns at scale. In order to help the automaker, TruSignal created a custom, people-based solution to target consumers more likely to convert for the automaker's vehicles and brand. Using TruSignal's custom-built solution, the automaker improved targeting efficiency by 65% compared to demo segments.




About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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