Lookalike Audience Improves Cost Per Engagement 68%

In this case study, a leading home building company wanted to increase the number of high-value leads and improve engagements generated from digital advertising across social and display. TruSignal custom-built a Lookalike Audience to help the home builder find and target consumers highly likely to convert. The TruSignal campaign delivered month-over-month improvement of leads and engagements, convincing the client to renew for an additional eight months.

 

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About TruSignal

We’re a leader in Predictive Score Marketing: leveraging offline data and predictive scoring to accurately and efficiently target people across channels and devices. Our TruAudience® Platform is a self-serve tool that brings Predictive Score Marketing to life, giving marketers access to consumer insights, predictive scoring, custom audience creation and cross-channel distribution—all within a few clicks.

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