Your Source for News, Views and Information on Predictive Analytics, Digital Marketing, Targeting, Measurement and More
All of us at TruSignal are passionate about what we do, and we love sharing our knowledge of the digital marketing ecosystem with clients and colleagues. The TruSignal team has decades of experience, spanning predictive analytics marketing, programmatic advertising, big data and more, and offers unique industry perspectives on an array of pertinent industry topics. In this section you’ll find our downloadable library of white papers, case studies and presentations, plus our blog about news, trends and events in digital marketing. This section is updated frequently, so be sure to check back here often.
Name that Data: An Ultimate Guide to Distinguishing Behavioral from Profile
Marketers: Know your data distinctions.
Programmatic transactions will make up a majority of non-search digital ad spend by the end of this year. With massive amounts of data needed to fuel programmatic for audience . . .
TruSignal’s high-value prospecting campaign reached new prospects who looked like this home warranty company’s existing, best customers. The campaign was run across display and Facebook and resulted in a more than 200% monthly lift in sales above the baseline.
Audience Matters Blog
Colossal brands like Netflix, Allstate and Kellogg have touted doing away with the agency middle man in favor of in-house programmatic. This sounds enticing, but for most brands, building an in-house programmatic suite sounds much easier than it actually is. … Continue reading
How an Independent Consulting Firm Found TruSignal Outperformed Other Campaign Tactics by 92% [Live Webinar Recap]
The TruSignal team recently hosted a webinar to share findings from the September 2016 commissioned study, The Total Economic Impact™ (TEI) of TruSignal, conducted by Forrester Consulting on behalf of TruSignal. The webinar featured guest speaker Michelle Bishop from Forrester … Continue reading
How Offline Data, Lookalike and Act-Alike Audiences Help You Find New CustomersAudience targeting requires sophisticated marketing strategies, and audience expansion is imperative. Targeted audience expansion, facilitated by data, helps organizations more effectively scale their digital campaigns beyond site composition and individual data attributes. With offline data, audience expansion can help marketers focus on precisely finding more of “a good thing.”
In this white paper, we offer an audience expansion guide that will help you choose the right data and right techniques for reaching more of your desired prospects. Specifically, we will discuss and differentiate two specific expansion approaches: Lookalike and act-alike audiences, including:
- How they are built
- The problems they solve
- How to use them effectively throughout the marketing funnel
Talks & Presentations
How TruSignal’s Offline Data and Predictive Scoring Outperforms Other Digital Strategies The secret to offline data success is knowing how to use it. In this webinar, you’ll learn how a TruSignal customer realized powerful results by using offline data … Continue reading
Digital marketers are using big data and predictive technology to more accurately pinpoint exactly who they should target. However, there are still a lot of wasted impressions being served to online users who will never convert. This Q&A reveiews a … Continue reading