Audiences
Curious about our data?
Read all about TruSignal data including where it comes from, where it resides and how it is used.
About TruSignal's Third Party Data
Summary
TruSignal aggregates a wide variety of offline consumer data, in order to create non-personally identifiable unique audience segments for our clients’ targeted digital advertising campaigns.
Key Takeaways
- Offline Consumer Profile Data licensed from 40 stable, verified sources
- The "raw materials" TruSignal uses to build audience targeting segments
- No clickstream behavioral data used when creating TruSignal audience segments
- TruSignal audiences are ideal for precision-targeted upper funnel brand campaigns, and to identify the high value consumers inside bottom funnel direct marketing campaigns
- TruSignal audience segments can reach a majority of online U.S. adult consumers for display, video and mobile advertising
