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Offline Data and Predictive Analytics Finds Profitable Prospects More Efficiently
According to Google ZMOT research, 40% to 60% of financial services prospects start considering their purchase more than a month before being in market and completing the transaction. This means that most
buyers consider a purchase before they show any visible online signals. If you rely on demographic segments to target these consumers, your performance is limited because of the generic nature of segments and you're missing millions of high-value prospects who are highly likely to convert for your brand.
TruSignal uses offline data and predictive analytics to pinpoint high-value financial services shoppers who look like your existing best customers, even before they show any in-market signals. We score 220 million U.S. adults, based on your existing best customers, and use predictive analytics to find the great customers you’re missing today.
"Since working with TruSignal, we are finally able to uniquely target our campaign to only valuable prospects, then quantify our campaign performance to measure our campaigns' incremental results."
— Brian Stetter, Director, Online Acquisitions, NetSpend Corp
Our robust offline data and predictive scoring delivers powerful solutions for brands and agencies to efficiently and effectively target digital adverting across desktop, TV, radio, social, native, video and mobile.
3 Ways We Deliver Profitable Prospects for Financial Services
A Custom Audience
for Your Brand
Our Lookalike Audiences are based on your existing best customers and verified, people-based data. We use this data to calculate a score for 220 million U.S. adults that determines who to target and who to avoid.
- Lookalike Audiences – Create a custom audience to target prospects who look like your best customers, resulting in more efficient and effective campaigns with greater reach.
- Bid Price Optimizer – Improve the performance and decrease the CPAs for your existing campaign performance by adding offline data to your DSP biding algorithm.
On-Demand Custom Audiences
Lookalike Audiences for Agencies Ready in Hours
Why target generic segments when you can target an audience that’s custom-built for your client, based on existing best customers. TruSignal makes it easy to get started:
- Pick the seed - Use a sample of CRM data, a pixel fire, TruSignal’s financial data set or any of the many types of data that we’re compatible with.
- Send the Details - Tell us the audience size, where you want it sent, or use the TruAudience® Platform to build your own custom audience in a few clicks.
- We Do the Rest - We’ll build your custom audience in less than 48 hours using custom predictive scoring. Then we can send the audience to any of our more than 400 integration points.
Pre-Built Specialized Audiences
Unique Financial Services Audiences
Ready to Go Now
These pre-built audiences leverage our verified, people-based financial services data and predictive scoring to pre-build audiences that are ready to run across every digital channel and device right now:
- Estimated Financial Health – Nearly every U.S. neighborhood scored and ranked to provide an audience of the top financially healthy neighborhoods
- Estimated Household Income – 14 discrete targeting tiers of estimated income, ranging from $15,000 to more than $500,000, for nearly every U.S. neighborhood
- Underbanked – Underbanked prospects likely to require services such as money transfer, prepaid debt cards and short-term loans
- Other valuable audiences
Learn How TruSignal Drives Incredible Results: The Total Economic Impact™ of TruSignal, a September 2016 commissioned study conducted by Forrester Consulting on behalf of TruSignal
Download this study to learn how TruSignal improved return on ad spend by 92% compared to all other targeting tactics—including online behavioral campaigns. Learn how offline data and predictive scoring can be leveraged with existing campaigns to drive accurate, efficient targeting across every channel and device.
Life Insurance Broker Uses Display to Reach New Policy Holders
To generate consistent results and acceptable ROI from display, this life insurance broker used a custom lookalike audience model to find online consumers more likely to become customers who spend more.
Home Warranty Leader Sees 200+% Lift in Sales
Using a powerful lookalike audience, this company was able to target people who were more likely to convert to increase sales above the baseline for every month of the campaign.