How It Works FAQ
Where does TruSignal’s data come from?
TruSignal’s data comes from a wide variety of stable, reputable sources, including:
- Government: U.S. Government Census bureau; Federal courts and agencies; state, county and local governments and courthouses (voter registration, licenses, filings, etc.).
- Major Financial Institutions: Leading financial market agencies and investment houses.
- Leading Retail, Direct Marketing and E-Commerce Companies: Thousands of catalog and Internet retailers (purchase transactions, warranty cards, registrations, survey, application forms, etc.).
Does TruSignal use clickstream data in building its audience segments?
No, TruSignal uses no clickstream (online behavioral) data in the construction of its audience segments.
How does TruSignal data fit into the new IAB Data Council’s Lexicon?
Using the new IAB lexicon, TruSignal’s data sources are:
- Source: Offline
- Modality: Predictive & Descriptive
- Attribution: 3rd Party
- Derivation: Declared
More details about the data lexicon can be found on IAB's website.
Can’t I buy this kind of raw third party data directly from others via a data exchange?
Some of these discrete data elements, like basic age and gender demographics, are available for sale on online data exchanges, but the vast majority of our thousands of offline attributes are not. TruSignal does the heavy lifting for you in determining which of our data attributes possess predictive value in finding your target audience, before you spend time and money launching media campaigns.