- DEMAND CAMPAIGNS
- OUR APPROACH
- SUCCESS STORIES
There are a limited number of consumers who are in-market for your product or service right now. Bottom-funnel acquisition campaigns, such as search, retargeting, behavioral, contextual, and demand-side platform (DSP) conversion algorithms are effective at converting existing demand. But how are you growing your customer base beyond in-market strategies? What are you doing to create new demand higher up the conversion funnel? In order to grow your customer base tomorrow, you need an effective mid-funnel strategy.
Create New Demand in High-Value Future Customers
TruSignal's Demand CampaignsSM are an effective mid-funnel strategy to acquire incremental, profitable customers you’re not reaching today. This data-driven approach targets future customers based on value, even before they are showing in-market signals. By creating more demand, the campaigns work with your existing bottom-funnel efforts to expand the market and focus on your most profitable future customers. Equally important, TruSignal has the analytics to measure the ROI impact of demand campaigns.
We partner with marketers and their agencies to acquire new, profitable customers with three types of Demand Campaigns: