Independent Consulting Study Finds TruSignal Improves Return on Ad Spend by 92% Compared to Other Campaign Tactics
Independent review shows 435% marketing ROI and an almost-immediate payback period from using offline data and predictive scoring to target high-value prospects SAN FRANCISCO, CA, October 20, 2016 TruSignal, a leading provider of predictive scoring and people-based audiences for digital advertising, … Continue reading
TruSignal Pioneers First-of-its-Kind Access to Consumer Insights in New Self-Serve Audience Targeting Platform
Innovative platform delivers more than 30 consumer insight reports and leverages offline data and predictive scoring to build and distribute custom cross-channel audiences SAN FRANCISCO, July 20, 2016 – TruSignal, the leading provider of predictive scoring and people-based audiences for … Continue reading
TruSignal Custom Audience Filtering and MediaMath TerminalOne System™ Combine Forces to Deliver a 200% Increase in Conversions for ShopStyle
Integration Enables ShopStyle to Mobilize a More Efficient Audience Targeting Approach SAN FRANCISCO, April 11, 2016 – TruSignal and MediaMath recently launched a new campaign, through their expanded integration, which has shown strong results for ShopStyle, the digital shopping platform owned by … Continue reading
San Francisco, CA, Nov 11, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced a partnership with LiveRamp, the leading provider of data onboarding and connectivity services for marketers, which will extend the reach of … Continue reading
San Francisco, CA, Nov 3, 2015 – TruSignal, the leading provider of people-based predictive scoring for digital advertising, today announced it has hired Dave Oliveira as Chief Revenue Officer (CRO). Dave was most recently the CEO of Balihoo. Dave will … Continue reading
TruSignal President David Dowhan Invited to Speak about Big Data & Predictive Modeling for Marketing Optimization at Brandworks University
WHAT: The focus of Lindsay, Stone & Briggs’ 23rd Annual MBA-level Brandworks University conference is the vast quantity of marketing data now available and the imperative for marketers to understand how to source and leverage data in order to grow brands, increase margins and optimize marketing communications.
TruSignal Partners with I-Behavior for Data On-boarding to Bring Greater Scale and Accuracy to TruSignal’s Digital Audience Segments
Louisville, Colorado, April 17, 2013 – I-Behavior, the premier provider of database marketing and behavioral targeting services has partnered with TruSignal, an innovative digital ad targeting and predictive analytics firm, to provide data on-boarding services for TruSignal’s TruAudienceäæ Segments. TruSignal’s custom audience segments are built by combining anonymized first-party customer data with 40 different offline consumer profile databases, using a proven predictive analytics engine. Continue reading
TruSignal, an innovative digital ad targeting and predictive analytics firm, with BlueKai, the world’s only complete enterprise data activation platform, today announced availability of new, interest-based lookalikes. Interest-based lookalike audiences are ideal for advertisers looking to create awareness and generate demand from high-value prospects.
TruSignal President David Dowhan to Discuss Successful Display Marketing Strategies for Brands at LeadsCon East
WHAT: At this year’s LeadsCon East: THE Lead Generation Conference, TruSignal President David Dowhan will kick off the event’s special Lead Buyers Summit on Mon., July 23 with a presentation entitled, “Overcoming the Challenges of Display Marketing: How to Make Display Marketing Work for You.” Whether a company’s goals are lead conversions, prospecting, or brand building, this informative session will show Continue reading